Piero Zecchini
Event Director, Barcolana
Piero Zecchini is Event Director of Barcolana since 2019.
With over 25 years of experience in marketing, communications and event management, he has held senior positions at leading international companies, including Emirates Airline, Air Dolomiti and Lefay Resorts.
Throughout his career, he has developed extensive expertise in sponsorship management, brand partnerships and stakeholder relations, working from both the sponsor’s and the event organiser’s perspectives.
At Barcolana, he brings together his international experience and his passion for building strong, long-lasting partnerships that create value for brands, events and their communities.