State of the Industry

Where does the sailing industry stand today, and how are geopolitical and economic developments affecting our sport and business?

Chaired by Shirley Robertson, this opening panel will bring together Philip Easthill, Secretary General, European Boating Industry, Sam Watson, CEO, North Technology Group, Joe Lynch, CEO, ICOMIA, Victoria Low, CEO, The Magenta Project and Jeremy Pochman, CEO, 11th Hour Racing to discuss the broader global context, the challenges ahead and the opportunities for sailing and its industry to grow.

AI is already transforming sailing

Artificial intelligence is moving rapidly from theory to practical application. But what does it really mean for sailing? “The Future is Now: How AI Will Reshape Sailing” will explore the impact of AI on yacht design, performance, race strategy, communication and fan engagement – as well as the opportunities and questions it raises for the future of our sport.

How can we make sailing more attractive and appealing?

Sponsorship in a challenging economic environment

Securing commercial partnerships has never been easy, and the current economic environment is making the challenge even greater. “How to Convince Partners in a Challenging Economic Environment” will bring together rights holders, sponsors and experts to examine what brands expect today, how properties can demonstrate greater value and how sailing can build stronger and more sustainable commercial partnerships.

Some of the world’s coolest new race boats

Hosted by Matthew Sheahan, the session will feature Ferrari Hypersail, a groundbreaking 100-foot ocean-racing monohull prototype designed to fly stably; Baltic Yachts’ spectacular foiling superyacht RAVEN; and Sam Manuard’s radical Mach 50 Palanad 4.

Together, these projects will provide a fascinating insight into the ideas, technologies and engineering solutions driving the next generation of high-performance yachts.

From yacht racing to the decarbonisation of maritime transport

And much more…

Coffee breaks, lunches and informal discussions are also an integral part of the event, providing countless opportunities to reconnect with existing contacts and meet new people.

And on Thursday evening, the Sailors’ Night will bring everyone together in a relaxed and informal atmosphere – because some of the best conversations, ideas and opportunities happen outside the conference room.

We look forward to seeing you there.